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Top 11 Shopify Apps to Grow Your E-Commerce Business

July 10, 2019
Read-Time: 4-6 Minutes
Shopify laptop and online order bag

Although Shopify’s core e-commerce platform is already robust, there are thousands of “add-on” applications available that can be used to enhance site owners’ pages. These apps can perform all manner of functions from running sales promotions and developing marketing campaigns to tracking and managing online orders. To help you determine which of these apps are best for your business, this article highlights 11 of our favorites.

Context: Understanding Shopify & the Shopify App Store

As both consumers and businesses increasingly turn to online shopping, e-commerce platforms like Shopify have become an essential channel for merchants to reach their target clients. As of July 2019, 820,000+ site owners (merchants) are using Shopify’s platform to sell their products; that’s more than double the roughly 400,000 merchants that were leveraging Shopify at this point in 2017 (1). And given that a consistently growing number (now 51%) of U.S.-based shoppers prefer to buy online (2), the relevancy and appeal of platforms like Shopify continues to grow.

Shopify site stats and app store analysis
Note: The above stats represent the latest available metrics regarding Shopify's e-commerce platform and app store as of July 2019


Although Shopify’s core e-commerce platform offers a full suite of functionality, there are a variety of apps available as plug-ins that can be used to enhance site owners’ pages. These apps can perform all manner of functions from running sales promotions and developing marketing campaigns to tracking and managing online orders. As of June 2019, there are over 2,500 apps available via Shopify, 34% of which are free and 66% that require a paid subscription (3). Since their app store was first introduced, there have been almost 26 million unique downloads. Today, over 80% of all Shopify store owners have downloaded at least one app (4).

Although Shopify allows you to browse their app store categorically, sifting through thousands of apps to determine the best fit for your business is probably not the most effective use of your time. So to help you cut through the maze of offerings, we’ve highlighted what we believe are 11 of the most useful apps available on Shopify’s store. The categories we focus on include Marketing, Sales & Conversion, Inventory / Order Management, and Customer Support.

Top 11 Shopify apps to grow e-commerce businesses

Marketing




Sales & Conversion





Inventory Management, Orders & Shipping


Customer Support



Final Thoughts

While the above list represents a selection of our favorite Shopify apps, it is encouraged that you do some additional homework before installing. Aside from evaluating their cost and function, the apps you incorporate to your site should be adaptive and readable on multiple devices including laptops, PCs, tablets, and mobile phones. They should also have verified security, be easy to install, and should not require heavy technical manipulation. But most importantly, they should allow you to run your site and interact with customers in a more effective fashion. For more information regarding the above insights, reach out to Ware2Go!

Source Information

1 - https://www.shopifyandyou.com/blogs/news/statistics-about-shopify

2 – https://pagely.com/blog/top-ecommerce-platforms-2018-compared/

3 – https://blog.asoft.co/shopify-app-store-analysis-c8d9aab85ba7

4 - https://blog.asoft.co/shopify-app-store-analysis-c8d9aab85ba7

5 – https://moz.com/blog/state-of-searcher-behavior-revealed

6 – https://www.vox.com/2016/6/1/11829844/mary-meeker-voice-image-searches-2020

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